Guides
Selling coffee
Wholesale, cafe accounts, subscriptions, online shops, markets and private label.
- Selling wholesale coffee to cafes: winning and keeping accountsCafes rarely switch roaster for a slightly better coffee. They switch for reliability, support and someone who understands their business. How to find, win and keep wholesale accounts.8 min read
- Cafe account terms: credit, minimums and equipment on loanMost bad debts and lost machines in roasting come from accounts opened on a handshake. The terms to put in writing before the first delivery, and how to enforce them politely.7 min read
- Running a coffee subscription: pricing, churn and fulfilmentSubscriptions turn one-off buyers into predictable weekly volume, paid up front. They also bring postage costs, churn and a fixed dispatch rhythm. How to make them pay.7 min read
- Selling coffee online: shop, postage, rules and repeat ordersAn online shop is open all night, but every order needs packing, postage and an answer when it is late. What a roaster's shop needs, and the rules that come with selling to consumers at a distance.7 min read
- Selling coffee at markets and eventsMarkets put your coffee in front of people who will taste it, buy a bag and subscribe. They also need permissions, a hygiene set-up and a realistic view of the takings.6 min read
- Private label coffee: roasting for someone else's brandRoasting under another brand fills spare capacity with predictable volume. It also raises questions about who owns the recipe, who is responsible for the label and what happens if the client leaves.7 min read
- B2B coffee pricing tiers that protect your marginVolume discounts are fair: bigger accounts cost less to serve per kilo. But tiers built on guesswork give away margin. Build each band from your cost to serve.6 min read
Run the roastery from one place
Green stock, roast plans, wholesale orders and the green coffee market in one platform, with a free roast-logging app for your machine.