Selling coffee at markets and events
Markets put your coffee in front of people who will taste it, buy a bag and subscribe. They also need permissions, a hygiene set-up and a realistic view of the takings.
6 min read Updated 9 October 2026
A market stall or event is marketing that pays for itself on a good day. Customers taste, ask questions and leave with a bag; the best ones become online or subscription customers. The value is as much in the contacts as in the takings.
Permissions and paperwork
Before your first market
- Food business registration for your roastery (and the stall if it is run from a separate base)
- Street trading consent or licence where the council requires it; many markets hold this for traders
- Public liability insurance, often at a minimum level set by the organiser
- Product liability insurance for the coffee you sell
- Food hygiene training for anyone serving
- Gas safety certificate if you use LPG for brewing; electrical safety for generators
Selling drinks as well as bags
Serving hot drinks turns a stall into a catering operation: handwashing facilities, safe water, waste and allergen information for milks and syrups. It also changes VAT if you are registered: hot drinks are standard-rated while coffee beans are zero-rated. See VAT on coffee.
What to bring
- Bags of your best-selling coffees in one or two sizes, priced in round numbers
- A tasting set-up: batch brew or pour-over, cups, a bin
- A card reader with a reliable connection, and a float
- Signs with prices and the coffee's origin and notes
- A way to capture contacts: a sign-up QR code for your shop or newsletter, with consent
Is it worth it?
Count the full cost: pitch fee, travel, staff time, the coffee given away, and a day away from roasting. Then count bags sold and new online customers over the next month. Some markets earn their place through direct sales; others through new subscribers and wholesale leads.
Where Roastnet helps
Questions roasters ask
- Do I need a licence to sell coffee at a market?
- You need food business registration. Many councils require street trading consent or a licence; on organised markets the operator often holds this. Check with the organiser and the council.
- What insurance do market traders need?
- Public liability is usually required by organisers, and product liability is advisable. Check the organiser's minimum cover.
Official sources
Rules change. These sources were checked on 9 October 2026; always confirm the current position with the body that publishes them before you act.
Read next
Selling coffee online: shop, postage, rules and repeat orders
An online shop is open all night, but every order needs packing, postage and an answer when it is late. What a roaster's shop needs, and the rules that come with selling to consumers at a distance.
Insurance for a coffee roastery: what you need and why
One policy is compulsory as soon as you employ anyone; the rest are what your landlord, lender and wholesale customers will ask for. What each covers, and the roastery-specific questions insurers ask.
VAT on coffee: beans, drinks, equipment and gift packs
Coffee beans are zero-rated in the UK; the same coffee served as a hot drink is standard-rated. Where the line falls for roasters, cafes, gift packs and equipment, and what it means for registration.
Run the roastery from one place
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