[{"data":1,"prerenderedAt":177},["ShallowReactive",2],{"guides-ja-JP-selling-coffee-online":3},{"kind":4,"guide":5,"categorySlugs":170},"guide",{"key":6,"slug":6,"category":7,"order":8,"schema":9,"title":10,"seoTitle":11,"description":12,"excerpt":13,"published":14,"updated":14,"readingMinutes":15,"cover":16,"related":19,"body":45,"faq":79,"products":86,"sources":95,"locale":104,"sourceHash":105,"translated":106,"paths":107,"slugMap":114,"categorySlug":169},"selling-coffee-online","selling",53,"Article","オンラインでのコーヒー販売：ショップ、郵送、ルール、リピート注文","オンラインでの焙煎コーヒー販売：実用ガイド","ロースターがオンラインでコーヒーを販売する方法：ショップ設定、商品ページ、焙煎日、送料とパッケージング、消費者法、支払い、在庫同期とリピート顧客。","オンラインショップは夜通し営業していますが、すべての注文には梱包、郵送、遅れた場合の回答が必要です。ロースターのショップに必要なものと、消費者に遠隔で販売する際のルール。","2026-10-09",7,{"figure":17,"kicker":18},"オンライン","Eコマース",[20,27,36],{"key":21,"slug":21,"category":7,"title":22,"excerpt":23,"readingMinutes":15,"updated":14,"cover":24},"coffee-subscription-business","コーヒーサブスクリプションの運営：価格設定、解約率、履行","サブスクリプションは、一度きりの購入者を予測可能な週ごとのボリュームに変え、前払いされます。また、郵送コスト、顧客の流出、固定の発送リズムをもたらします。どのようにして利益を上げるか。",{"figure":25,"kicker":26},"毎月","サブスクリプション",{"key":28,"slug":28,"category":29,"title":30,"excerpt":31,"readingMinutes":32,"updated":14,"cover":33},"retail-coffee-pricing","running","小売コーヒーバッグの価格設定：パックサイズ、郵送、価格ポイント","250 gの袋は1 kgの袋と同じラベル、バルブ、ピックアンドパック時間を持っています。袋ごとの価格で、キロごとの価格ではなく、決定する前に郵送費と手数料を考慮してください。",6,{"figure":34,"kicker":35},"250 g","小売価格設定",{"key":37,"slug":37,"category":38,"title":39,"excerpt":40,"readingMinutes":41,"updated":14,"cover":42},"coffee-labelling-uk","compliance","UKにおけるコーヒーラベリング：袋に何を記載する必要があるか","プレーンローストコーヒーの袋は、ほとんどの食品よりも必要な項目が少ないですが、必要な項目は厳密に定義されています。リスト、フォントサイズ、重量ルール、免除について。",9,{"figure":43,"kicker":44},"ラベル","ラベリング",[46,48,50,57,59,61,63,71,73,75,77],{"p":47},"ほとんどの焙煎所はオンラインで販売しています。これにより、配達エリアを超えて顧客にリーチし、卸売よりもキロあたりの収益が増え、飲む人々との直接的な接触が得られます。また、梱包時間、郵送、顧客サービス、消費者ルールのセットが追加されます。",{"h2":49},"コーヒー製品ページに必要なもの",{"ul":51},[52,53,54,55,56],"原産地、製造者またはステーション、プロセス、品種、標高（分かっている場合）","テイスティングノートは平易な言葉で、コーヒーに適したもの（エスプレッソ、フィルター）を示します","バッグサイズと挽き方のオプション、キロあたりの価格を表示","焙煎スケジュール：焙煎と発送のタイミング","購入前に利用可能な必須食品情報、例えば食品の名前やフレーバーコーヒーのアレルゲンなどです。 [コーヒーラベリング](guide:coffee-labelling-uk)を参照してください。",{"h2":58},"通信販売のルール",{"p":60},"消費者にオンラインで販売する場合、契約前に明確な情報を提供する必要があります（あなたが誰であるか、配送料を含む総価格、配達の手配、キャンセル権）およびその後に注文を確認します。消費者契約規則は、ほとんどの距離契約に対して消費者にキャンセル期間を与えますが、急速に劣化する可能性のある商品には例外があります。特定のコーヒー製品が例外に該当するかどうかは法的な問題です。依存する前にアドバイスを受け、GOV.UKのガイダンスを確認してください。",{"h2":62},"郵送と包装",{"checklist":64,"title":70},[65,66,67,68,69],"1袋と2袋の最も安い郵便バンドに合うボックスサイズを選択します。","バンドごとに知られている郵送コストを価格またはしきい値に組み込む","大口注文の追跡","忙しい週に守れる明確な発送の約束","紛失および損傷した小包のためのプロセス","出荷の設定",{"h2":72},"すべてのチャネルに対する1つの在庫です。",{"p":74},"オンラインと卸売を同じ焙煎在庫から販売すると、システムが互いに連携しない場合にオーバーセルが発生します。両方のために1つの製品と在庫リストを使用するか、指定された発送日でオンラインで注文焙煎を行います。",{"h2":76},"リピート注文",{"p":78},"ほとんどのオンライン収益はリピーターから来ています。再注文を簡単にし、袋が少なくなりそうなときにリマインダーを送信し、[サブスクリプション](guide:coffee-subscription-business)を提供してください。データ保護および電子マーケティングルールに従い、受信に同意した人々にマーケティングメールを送信してください。",[80,83],{"q":81,"a":82},"オンラインでコーヒーを販売するために登録する必要がありますか？","他のロースタリーと同じ食品事業の登録が必要で、通常の税務登録も必要です。オンライン販売は、距離販売およびデータ保護の義務を追加します。",{"q":84,"a":85},"オンラインで購入したコーヒーを顧客は返品できますか？","消費者はほとんどの距離販売に対してキャンセル権を持っていますが、例外があります。これがあなたの製品にどのように適用されるかについてアドバイスを受け、ポリシーを明確に示してください。",[87,91],{"target":88,"label":89,"note":90},"page:storefront","Roastnet 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