[{"data":1,"prerenderedAt":198},["ShallowReactive",2],{"guides-ja-JP-retail-coffee-pricing":3},{"kind":4,"guide":5,"categorySlugs":190},"guide",{"key":6,"slug":6,"category":7,"order":8,"schema":9,"title":10,"seoTitle":11,"description":12,"excerpt":13,"published":14,"updated":14,"readingMinutes":15,"cover":16,"related":19,"body":44,"faq":97,"products":104,"sources":113,"locale":122,"sourceHash":123,"translated":124,"paths":125,"slugMap":134,"categorySlug":189},"retail-coffee-pricing","running",11,"Article","小売コーヒーバッグの価格設定：パックサイズ、郵送、価格ポイント","小売コーヒー価格設定：袋、郵送、価格ポイント","ロースターが小売コーヒーの価格を設定する方法：パックサイズごとのコスト、郵送とパッケージング、市場とカード手数料、価格ポイント、価格を上げるタイミング。","250 gの袋は1 kgの袋と同じラベル、バルブ、ピックアンドパック時間を持っています。袋ごとの価格で、キロごとの価格ではなく、決定する前に郵送費と手数料を考慮してください。","2026-10-09",6,{"figure":17,"kicker":18},"250 g","小売価格設定",[20,28,37],{"key":21,"slug":21,"category":7,"title":22,"excerpt":23,"readingMinutes":24,"updated":14,"cover":25},"how-to-price-wholesale-coffee","実際のkgあたりのコストから卸売コーヒーの価格を設定する方法","コストから始めて、近くのロースターから始めないでください。生豆の価格が上昇しても持続可能な、1キロあたりの卸売価格を構築するための5ステップの方法と、実際の例を示します。",8,{"figure":26,"kicker":27},"£\u002Fkg","価格設定",{"key":29,"slug":29,"category":30,"title":31,"excerpt":32,"readingMinutes":33,"updated":14,"cover":34},"selling-coffee-online","selling","オンラインでのコーヒー販売：ショップ、郵送、ルール、リピート注文","オンラインショップは夜通し営業していますが、すべての注文には梱包、郵送、遅れた場合の回答が必要です。ロースターのショップに必要なものと、消費者に遠隔で販売する際のルール。",7,{"figure":35,"kicker":36},"オンライン","Eコマース",{"key":38,"slug":38,"category":30,"title":39,"excerpt":40,"readingMinutes":33,"updated":14,"cover":41},"coffee-subscription-business","コーヒーサブスクリプションの運営：価格設定、解約率、履行","サブスクリプションは、一度きりの購入者を予測可能な週ごとのボリュームに変え、前払いされます。また、郵送コスト、顧客の流出、固定の発送リズムをもたらします。どのようにして利益を上げるか。",{"figure":42,"kicker":43},"毎月","サブスクリプション",[45,47,49,80,82,84,86,88,93,95],{"p":46},"小売コーヒーは卸売よりも利益率が高く見えます。なぜなら、キロあたりの価格が高いためです。その差額の多くは、袋、バルブ、ラベル、梱包時間、郵送および支払い手数料など、袋ごとに固定されているコストによって消費されます。各袋のサイズごとに価格を設定してください。",{"h2":48},"袋ごとのコスト、キロごとのコストではありません。",{"table":50},{"caption":51,"head":52,"rows":56},"仮定した数値を用いた作業例",[53,54,55],"ライン","250 g バッグ","1 kg バッグ",[57,61,65,68,72,76],[58,59,60],"焙煎後の生豆（£10.00 per roasted kg）","£2.50","£10.00",[62,63,64],"バッグ、バルブ、ラベル","£0.45","£0.65",[66,63,67],"エネルギーと焙煎の労働","£1.60",[69,70,71],"選別、梱包、箱詰め","£0.60","£0.70",[73,74,75],"カードまたはマーケットプレイス手数料（価格の3%を想定）","£0.30","£0.90",[77,78,79],"郵送前の総コスト","£4.30","£13.85",{"p":81},"250 gあたり£10.00の価格で、この例ではポスト代前に£5.70の利益が出ます。これは1 kgあたり£22.80です。1 kgあたり£30.00の場合、約£16.15の利益が出ます。小さい袋は1 kgあたりの利益が高いですが、4倍の注文、梱包、郵送が必要です。",{"h2":83},"郵便がバスケットを決定します",{"p":85},"250 gの単一袋の郵便は、注文価値の大部分を占める可能性があります。一般的な回答：2袋以上の無料郵便の閾値、安価な郵便サイズに合う郵便受けサイズの包装、スケジュールに基づいて発送されるサブスクリプションです。運送業者のサイズと重量のバンドを確認してください。数ミリメートル深すぎる箱は、より高価なバンドに移動する可能性があります。",{"h2":87},"価格ポイント",{"ul":89},[90,91,92],"明確なラインナップを保持します：日常的なブレンド、シングルオリジン、そしてコストに見合った価格の少数のプレミアムまたはレアロット。","複数のサイズを販売する場合、袋の価格の隣にキロあたりの価格を表示します；顧客は比較します。","小売店での価格は、VAT登録されている場合、VATを含める必要があります。コーヒー豆と挽きコーヒーはゼロ税率ですが、機器やギフトアイテムは通常そうではありません。詳細は[コーヒーのVAT](guide:vat-on-coffee)を参照してください。",{"h2":94},"小売価格の引き上げ",{"p":96},"小売顧客はカフェよりも価格の変動に気付きますが、理由が明確であれば受け入れます。ロットを変更する際に価格を変更し、コストの増加を明確に説明し、低価格の毎日利用可能なオプションを維持してください。",[98,101],{"q":99,"a":100},"250gのスペシャリティコーヒーの価格はいくらにすべきですか？","袋あたりのコスト（梱包、手数料、郵送費を含む）から作業を始め、市場を確認してください。価格はコーヒーのコストとあなたのポジショニングによって異なります。",{"q":102,"a":103},"無料郵送を提供すべきですか？","通常2袋以上のバッチのマージンからの郵送費をカバーする閾値を設定します。",[105,109],{"target":106,"label":107,"note":108},"page:storefront","Roastnet 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