[{"data":1,"prerenderedAt":182},["ShallowReactive",2],{"guides-en-US-selling-coffee-at-markets-and-events":3},{"kind":4,"guide":5,"categorySlugs":175},"guide",{"key":6,"slug":6,"category":7,"order":8,"schema":9,"title":10,"seoTitle":11,"description":12,"excerpt":13,"keywords":14,"published":22,"updated":22,"readingMinutes":23,"cover":24,"related":27,"body":52,"faq":83,"products":90,"sources":99,"locale":108,"sourceHash":109,"translated":110,"paths":111,"slugMap":119,"categorySlug":174},"selling-coffee-at-markets-and-events","selling",54,"Article","Selling coffee at markets and events","Selling Coffee at Markets and Events","What roasters need to sell at markets and events: registration, street trading consent, insurance, hygiene, card payments and stock.","Markets put your coffee in front of people who will taste it, buy a bag and subscribe. They also need permissions, a hygiene set-up and a realiztic view of the takings.",{"primary":15,"secondary":16,"intent":21},"selling coffee at markets",[17,18,19,20],"farmers market coffee stall","coffee stall licence uk","street trading licence coffee","events coffee roaster","informational","2026-10-09",6,{"figure":25,"kicker":26},"Stall","Markets",[28,36,44],{"key":29,"slug":29,"category":7,"title":30,"excerpt":31,"readingMinutes":32,"updated":22,"cover":33},"selling-coffee-online","Selling coffee online: shop, postage, rules and repeat orders","An online shop is open all night, but every order needs packing, postage and an answer when it is late. What a roaster's shop needs, and the rules that come with selling to consumers at a distance.",7,{"figure":34,"kicker":35},"Online","E-commerce",{"key":37,"slug":37,"category":38,"title":39,"excerpt":40,"readingMinutes":23,"updated":22,"cover":41},"insurance-for-coffee-roasters","starting","Insurance for a coffee roastery: what you need and why","One policy is compulsory as soon as you employ anyone; the rest are what your landlord, lender and wholesale customers will ask for. What each covers, and the roastery-specific questions insurers ask.",{"figure":42,"kicker":43},"£5m","Insurance",{"key":45,"slug":45,"category":46,"title":47,"excerpt":48,"readingMinutes":32,"updated":22,"cover":49},"vat-on-coffee","compliance","VAT on coffee: beans, drinks, equipment and gift packs","Coffee beans are zero-rated in the UK; the same coffee served as a hot drink is standard-rated. Where the line falls for roasters, cafes, gift packs and equipment, and what it means for registration.",{"figure":50,"kicker":51},"0% \u002F 20%","VAT",[53,55,57,66,68,70,72,79,81],{"p":54},"A market stall or event is marketing that pays for itself on a good day. Customers taste, ask questions and leave with a bag; the best ones become online or subscription customers. The value is as much in the contacts as in the takings.",{"h2":56},"Permissions and paperwork",{"checklist":58,"title":65},[59,60,61,62,63,64],"Food business registration for your roastery (and the stall if it is run from a separate base)","Street trading consent or license where the council requires it; many markets hold this for traders","Public liability insurance, often at a minimum level set by the organizer","Product liability insurance for the coffee you sell","Food hygiene training for anyone serving","Gas safety certificate if you use LPG for brewing; electrical safety for generators","Before your first market",{"h2":67},"Selling drinks as well as bags",{"p":69},"Serving hot drinks turns a stall into a catering operation: handwashing facilities, safe water, waste and allergen information for milks and syrups. It also changes VAT if you are registered: hot drinks are standard-rated while coffee beans are zero-rated. See [VAT on coffee](guide:vat-on-coffee).",{"h2":71},"What to bring",{"ul":73},[74,75,76,77,78],"Bags of your best-selling coffees in one or two sizes, priced in round numbers","A tasting set-up: batch brew or pour-over, cups, a bin","A card reader with a reliable connection, and a float","Signs with prices and the coffee's origin and notes","A way to capture contacts: a sign-up QR code for your shop or newsletter, with consent",{"h2":80},"Is it worth it?",{"p":82},"Count the full cost: pitch fee, travel, staff time, the coffee given away, and a day away from roasting. Then count bags sold and new online customers over the next month. Some markets earn their place through direct sales; others through new subscribers and wholesale leads.",[84,87],{"q":85,"a":86},"Do I need a license to sell coffee at a market?","You need food business registration. Many councils require street trading consent or a license; on organized markets the operator often holds this. Check with the organizer and the council.",{"q":88,"a":89},"What insurance do market traders need?","Public liability is usually required by organizers, and product liability is advisable. Check the organizer's minimum cover.",[91,95],{"target":92,"label":93,"note":94},"page:storefront","Card payments and stock in one place","Market sales recorded against the same stock as your shop.",{"target":96,"label":97,"note":98},"page:sales","Event sales reports","See what sold at each event.",[100,104],{"name":101,"title":102,"url":103},"GOV.UK","Street trading licence","https:\u002F\u002Fwww.gov.uk\u002Fstreet-trading-licence",{"name":105,"title":106,"url":107},"Food Standards Agency","Food hygiene for your 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