[{"data":1,"prerenderedAt":206},["ShallowReactive",2],{"guides-en-US-retail-coffee-pricing":3},{"kind":4,"guide":5,"categorySlugs":198},"guide",{"key":6,"slug":6,"category":7,"order":8,"schema":9,"title":10,"seoTitle":11,"description":12,"excerpt":13,"keywords":14,"published":22,"updated":22,"readingMinutes":23,"cover":24,"related":27,"body":52,"faq":105,"products":112,"sources":121,"locale":130,"sourceHash":131,"translated":132,"paths":133,"slugMap":142,"categorySlug":197},"retail-coffee-pricing","running",11,"Article","Pricing retail coffee bags: pack size, postage and price points","Retail Coffee Pricing: Bags, Postage, Price Points","How roasters price retail coffee: cost per bag by pack size, postage and packaging, marketplace and card fees, price points, and when to raise prices.","A 250 g bag carries the same label, valve and pick-and-pack time as a 1 kg bag. Price per bag, not per kilo, and count postage and fees before you decide what you make.",{"primary":15,"secondary":16,"intent":21},"how to price retail coffee",[17,18,19,20],"coffee bag pricing","250g coffee price uk","online coffee shop pricing","coffee postage costs","informational","2026-10-09",6,{"figure":25,"kicker":26},"250 g","Retail pricing",[28,36,45],{"key":29,"slug":29,"category":7,"title":30,"excerpt":31,"readingMinutes":32,"updated":22,"cover":33},"how-to-price-wholesale-coffee","How to price wholesale coffee from your real cost per kilo","Start from cost, not from the roaster down the road. A five-step method to build a wholesale price per kilo that survives a rise in green prices, with a worked example.",8,{"figure":34,"kicker":35},"£\u002Fkg","Pricing",{"key":37,"slug":37,"category":38,"title":39,"excerpt":40,"readingMinutes":41,"updated":22,"cover":42},"selling-coffee-online","selling","Selling coffee online: shop, postage, rules and repeat orders","An online shop is open all night, but every order needs packing, postage and an answer when it is late. What a roaster's shop needs, and the rules that come with selling to consumers at a distance.",7,{"figure":43,"kicker":44},"Online","E-commerce",{"key":46,"slug":46,"category":38,"title":47,"excerpt":48,"readingMinutes":41,"updated":22,"cover":49},"coffee-subscription-business","Running a coffee subscription: pricing, churn and fulfillment","Subscriptions turn one-off buyers into predictable weekly volume, paid up front. They also bring postage costs, churn and a fixed dispatch rhythm. How to make them pay.",{"figure":50,"kicker":51},"Monthly","Subscriptions",[53,55,57,88,90,92,94,96,101,103],{"p":54},"Retail coffee looks more profitable than wholesale because the price per kilo is higher. Much of that difference is eaten by costs that are fixed per bag: the bag, the valve, the label, packing time, postage and payment fees. Price each bag size on its own.",{"h2":56},"Cost per bag, not per kilo",{"table":58},{"caption":59,"head":60,"rows":64},"Worked example with assumed figures",[61,62,63],"Line","250 g bag","1 kg bag",[65,69,73,76,80,84],[66,67,68],"Green coffee after roast loss (£10.00 per roasted kg)","£2.50","£10.00",[70,71,72],"Bag, valve and label","£0.45","£0.65",[74,71,75],"Energy and roasting labor","£1.60",[77,78,79],"Pick, pack and box","£0.60","£0.70",[81,82,83],"Card or marketplace fees (assumed 3% of price)","£0.30","£0.90",[85,86,87],"Total cost before postage","£4.30","£13.85",{"p":89},"At a £10.00 price for 250 g, this example makes £5.70 a bag before postage, which is £22.80 per kilo. At £30.00 for 1 kg it makes about £16.15. The small bag earns more per kilo but needs four times the orders, packing and postage.",{"h2":91},"Postage decides the basket",{"p":93},"Postage for a single 250 g bag can be a large share of the order value. Common answers: a free postage threshold set above two bags, letterbox-sized packaging that fits the cheaper postal size, and subscriptions that ship on a schedule. Check your carrier's size and weight bands; a box a few millimetres too deep can move you into a dearer band.",{"h2":95},"Price points",{"ul":97},[98,99,100],"Hold a clear ladder: an everyday blend, single origins, and a small number of premium or rare lots priced to match their cost.","Show price per kilo next to bag price if you sell more than one size; customers compare.","Prices in a retail shop must include VAT if you are VAT-registered. Coffee beans and ground coffee are zero-rated; equipment and gift items usually are not. See [VAT on coffee](guide:vat-on-coffee).",{"h2":102},"Raising retail prices",{"p":104},"Retail customers notice price changes more than cafes, but accept them when the reason is visible. Change prices when you change lots, explain cost increases plainly, and keep a lower-priced everyday option.",[106,109],{"q":107,"a":108},"How much should a 250 g bag of speciality coffee cost?","Work from your cost per bag, including packing, fees and postage, then check the market. Prices vary with the coffee's cost and your positioning.",{"q":110,"a":111},"Should I offer free postage?","Set a threshold that covers postage from the margin of a typical basket, usually two or more bags.",[113,117],{"target":114,"label":115,"note":116},"page:storefront","Roastnet storefront","An online shop that uses the same products, stock and prices as your wholesale.",{"target":118,"label":119,"note":120},"page:sales","Orders in one queue","Retail and wholesale orders packed from one list.",[122,126],{"name":123,"title":124,"url":125},"GOV.UK","VAT on food and drink (Notice 701\u002F14)","https:\u002F\u002Fwww.gov.uk\u002Fguidance\u002Ffood-products-and-vat-notice-70114",{"name":127,"title":128,"url":129},"legislation.gov.uk","The Price Marking Order 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