[{"data":1,"prerenderedAt":203},["ShallowReactive",2],{"guides-en-US-gross-margin-per-kg":3},{"kind":4,"guide":5,"categorySlugs":195},"guide",{"key":6,"slug":6,"category":7,"order":8,"schema":9,"title":10,"seoTitle":11,"description":12,"excerpt":13,"keywords":14,"published":22,"updated":22,"readingMinutes":23,"cover":24,"related":27,"body":51,"faq":108,"products":115,"sources":128,"locale":129,"sourceHash":130,"translated":131,"paths":132,"slugMap":139,"categorySlug":194},"gross-margin-per-kg","running",12,"Article","Gross margin per kilo: the number that runs a roastery","Coffee Roastery Gross Margin per kg, Explained","How to calculate gross margin per kg of roasted coffee by channel and product, what goes into cost of goods, and how to use it to decide.","Turnover tells you how busy you are. Gross margin per kilo, by channel and by coffee, tells you which customers and products actually pay the rent.",{"primary":15,"secondary":16,"intent":21},"coffee roastery gross margin",[17,18,19,20],"gross margin per kg coffee","coffee roaster profit margin","cost of goods coffee roasting","roastery profitability","informational","2026-10-09",7,{"figure":25,"kicker":26},"£ \u002F kg","Margin",[28,36,44],{"key":29,"slug":29,"category":7,"title":30,"excerpt":31,"readingMinutes":32,"updated":22,"cover":33},"how-to-price-wholesale-coffee","How to price wholesale coffee from your real cost per kilo","Start from cost, not from the roaster down the road. A five-step method to build a wholesale price per kilo that survives a rise in green prices, with a worked example.",8,{"figure":34,"kicker":35},"£\u002Fkg","Pricing",{"key":37,"slug":37,"category":7,"title":38,"excerpt":39,"readingMinutes":40,"updated":22,"cover":41},"roast-loss-and-shrinkage","Roast loss and shrinkage: where your kilos go","Every kilo of green coffee comes out of the roaster lighter. How much lighter depends on the coffee and the roast, and it changes your cost per kilo more than most price negotiations.",6,{"figure":42,"kicker":43},"15%","Roast loss",{"key":45,"slug":45,"category":7,"title":46,"excerpt":47,"readingMinutes":23,"updated":22,"cover":48},"roastery-cash-flow","Cash flow in a roastery: green coffee, credit terms and growth","You pay for green coffee weeks or months before a cafe pays you for the roasted result. Here is where the cash goes, the forecast that shows it early, and the levers that bring it back.",{"figure":49,"kicker":50},"13 weeks","Cash flow",[52,54,56,64,66,68,88,90,92,94,96,104,106],{"p":53},"Gross margin per kilo is your selling price per kilo of roasted coffee minus the cost of goods per kilo. Multiply it by kilos sold and you get the gross profit that must pay every fixed cost. Because a roastery sells the same coffee through several channels at very different prices, a single average hides the decisions that matter.",{"h2":55},"What goes into cost of goods",{"ul":57},[58,59,60,61,62,63],"**Green coffee, landed,** divided by (1 minus roast loss) to give green cost per roasted kilo.","**Packaging:** bag, valve, label, box and void fill for that pack size.","**Energy per batch,** shared across the batch's output.","**Direct labor:** roasting, packing and dispatch time per kilo.","**Delivery** if you deliver or pay for courier on that channel.","**Payment fees** where they scale with the sale.",{"p":65},"Rent, rates, insurance, software and salaried management are fixed costs and sit below gross margin.",{"h2":67},"Same coffee, three channels",{"chart":69},{"type":70,"title":71,"prefix":72,"decimals":73,"highlight":73,"items":74,"note":87},"bars","Gross margin per kg by channel, worked example for one blend","£",2,[75,78,81,84],{"label":76,"value":77},"Wholesale 1 kg, large account",5.5,{"label":79,"value":80},"Wholesale 1 kg, small account with delivery",6.2,{"label":82,"value":83},"Retail 250 g online, after postage subsidy",17.3,{"label":85,"value":86},"Subscription 250 g, after postage",15.8,"Illustration with assumed prices and costs. Per kilo, retail looks far better, but each kilo needs four orders, four packs and more customer service.",{"p":89},"The point of the example is not which channel wins but that each needs its own number. A large wholesale account at a thin margin can still be your most valuable customer because it fills the roaster every week with little selling cost. A small account a long drive away can lose money once you count delivery.",{"h2":91},"Margin by coffee",{"p":93},"A rare, expensive lot sold at the same bag price as your house blend can make a fraction of the margin. Calculate margin per kilo for each coffee as well as each channel, and decide deliberately which ones are there to make money and which are there to build your reputation.",{"h2":95},"How to keep the number honest",{"checklist":97,"title":103},[98,99,100,101,102],"Use your measured roast loss per coffee and roast level, not a single assumption","Update green cost with each new lot, including freight and duty where they apply","Count packaging at the price you actually pay at your order quantity","Time packing for a typical week and divide by kilos","Review margin per customer quarterly and act on the bottom ten","Monthly margin checks",{"h2":105},"Using it to decide",{"p":107},"With margin per kilo by customer you can set minimum order sizes, delivery charges and the lowest tier you will offer. With margin per coffee you can decide which lots to rebuy. With the total, you can see how many more kilos you need to afford a hire or a second roaster. See [when to buy a second roaster](guide:when-to-buy-a-second-roaster).",[109,112],{"q":110,"a":111},"What is a typical gross margin for a coffee roaster?","It varies widely by channel and coffee. Calculate your own from cost per kilo and price per kilo; averages from other businesses rarely match your mix.",{"q":113,"a":114},"Is roast loss part of cost of goods?","Yes. You pay for green coffee by weight before roasting and sell roasted coffee, which weighs less. Dividing green cost by (1 minus roast loss) puts it on the right basis.",[116,120,124],{"target":117,"label":118,"note":119},"page:green-coffee-inventory","Green cost per lot","Every purchase with its landed cost, ready for cost per kg.",{"target":121,"label":122,"note":123},"page:sales","Sales by customer and channel","Kilos and revenue per account for margin reviews.",{"target":125,"label":126,"note":127},"page:ai","Ask the AI assistant","Questions like 'which accounts made least per kilo last quarter' answered from your 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