[{"data":1,"prerenderedAt":205},["ShallowReactive",2],{"guides-en-GB-selling-wholesale-coffee-to-cafes":3},{"kind":4,"guide":5,"categorySlugs":197},"guide",{"key":6,"slug":6,"slugs":7,"category":16,"order":17,"featured":18,"schema":19,"title":20,"seoTitle":21,"description":22,"excerpt":23,"keywords":24,"published":32,"updated":32,"readingMinutes":33,"cover":34,"related":37,"body":62,"faq":116,"products":126,"sources":139,"paths":140,"slugMap":141,"categorySlug":196},"selling-wholesale-coffee-to-cafes",{"de-DE":8,"fr-FR":9,"es-ES":10,"es-419":11,"pt-BR":12,"pt-PT":13,"it-IT":14,"nl-NL":15},"kaffee-an-cafes-im-grosshandel-verkaufen","vendre-du-cafe-en-gros-aux-cafes","vender-cafe-al-por-mayor-a-cafeterias","vender-cafe-mayorista-a-cafeterias","vender-cafe-no-atacado-para-cafeterias","vender-cafe-por-grosso-a-cafes","vendere-caffe-all-ingrosso-ai-bar","koffie-groothandel-verkopen-aan-cafes","selling",50,true,"HowTo","Selling wholesale coffee to cafes: winning and keeping accounts","How to Sell Wholesale Coffee to Cafes","How roasters win wholesale cafe accounts: targeting, the tasting visit, pricing and terms, equipment, barista training, onboarding and keeping the account.","Cafes rarely switch roaster for a slightly better coffee. They switch for reliability, support and someone who understands their business. How to find, win and keep wholesale accounts.",{"primary":25,"secondary":26,"intent":31},"sell wholesale coffee to cafes",[27,28,29,30],"how to get wholesale coffee accounts","coffee roaster wholesale customers","supplying coffee to cafes uk","wholesale coffee supplier","informational, roaster growing wholesale","2026-10-09",8,{"figure":35,"kicker":36},"1 kg bags","Wholesale",[38,46,54],{"key":39,"slug":39,"category":16,"title":40,"excerpt":41,"readingMinutes":42,"updated":32,"cover":43},"cafe-wholesale-account-terms","Cafe account terms: credit, minimums and equipment on loan","Most bad debts and lost machines in roasting come from accounts opened on a handshake. The terms to put in writing before the first delivery, and how to enforce them politely.",7,{"figure":44,"kicker":45},"30 days","Account terms",{"key":47,"slug":47,"category":16,"title":48,"excerpt":49,"readingMinutes":50,"updated":32,"cover":51},"b2b-coffee-pricing-tiers","B2B coffee pricing tiers that protect your margin","Volume discounts are fair: bigger accounts cost less to serve per kilo. But tiers built on guesswork give away margin. Build each band from your cost to serve.",6,{"figure":52,"kicker":53},"Tiers","B2B pricing",{"key":55,"slug":55,"category":56,"title":57,"excerpt":58,"readingMinutes":33,"updated":32,"cover":59},"how-to-price-wholesale-coffee","running","How to price wholesale coffee from your real cost per kilo","Start from cost, not from the roaster down the road. A five-step method to build a wholesale price per kilo that survives a rise in green prices, with a worked example.",{"figure":60,"kicker":61},"£\u002Fkg","Pricing",[63,65,67,76,78,102,104,106,108],{"p":64},"Wholesale gives a roastery steady, predictable volume: the same kilos every week, delivered in 1 kg bags, invoiced monthly or on terms. It also brings competition on price, requests for equipment and the work of supporting baristas. Done well, a handful of good accounts carries the fixed costs of the whole roastery.",{"h2":66},"Winning an account, step by step",{"ol":68,"steps":18},[69,70,71,72,73,74,75],"**Choose your targets.** Independent cafes, bakeries, restaurants, offices and hotels within your delivery area, whose menu and price point suit your coffee.","**Find out what they use and pay.** Visit as a customer first. Note the grinder, espresso machine, menu prices and what they would likely buy per week.","**Ask for a tasting, not a sale.** Bring two coffees dialled in for their equipment and taste with the owner and head barista.","**Send a written proposal:** price per kg by volume tier, delivery days, payment terms, minimum order, any equipment terms and the support you provide.","**Offer a trial** of a few weeks with clear terms, so both sides can judge consistency and support.","**Onboard properly:** dial in on site, train staff, set up standing orders and the ordering method, and agree how to report a problem.","**Review after a month** and then quarterly: volume, feedback, recipe, staff turnover.",{"h2":77},"What cafes value",{"table":79},{"head":80,"rows":83},[81,82],"What they say matters","What you do",[84,87,90,93,96,99],[85,86],"Consistency","Recorded profiles and roast logs, blind cupping of every batch, the same blend all year",[88,89],"Reliable delivery","Fixed delivery days, cut-off times, stock held for their standing order",[91,92],"Support","Barista training, recipe advice, quick help when the grinder goes off",[94,95],"Price","A clear tiered price, with the value of support and service explained",[97,98],"Equipment","Equipment on loan or lease against a volume commitment, with servicing arranged",[100,101],"Easy ordering and invoicing","A simple ordering portal and accurate invoices",{"h2":103},"The economics of an account",{"p":105},"Work out the margin per kilo for each account after delivery and support time. A cafe using 10 kg a week is a very different account from one using 40 kg. Set a minimum volume for free delivery and for equipment, and price small, distant accounts so they still make money. See [B2B pricing tiers](guide:b2b-coffee-pricing-tiers) and [gross margin per kg](guide:gross-margin-per-kg).",{"h2":107},"Keeping accounts",{"checklist":109,"title":115},[110,111,112,113,114],"Visit or call each account on a schedule, not only when there is a problem","Retrain when staff change","Tell them before you change a blend component or a price","Track weekly volume per account; a drop is an early warning","Fix complaints the same week, in person if needed","Account care",[117,120,123],{"q":118,"a":119},"How do I find wholesale coffee customers?","Start with independent cafes and food businesses near you whose style suits your coffee. Visit as a customer, then ask for a tasting with the owner and head barista.",{"q":121,"a":122},"How much coffee does a cafe use per week?","It varies widely with size and trade. Ask the cafe, or estimate from cups sold and recipe dose; a busy independent can use tens of kilos a week.",{"q":124,"a":125},"Should I give cafes free equipment?","Only against a written commitment to a minimum volume over a minimum term, with a way to recover the equipment. See the account terms guide.",[127,131,135],{"target":128,"label":129,"note":130},"page:sales","Wholesale accounts and orders","Price lists, standing orders, delivery days and invoices.",{"target":132,"label":133,"note":134},"page:portal","Cafe portal","Your cafes order, reorder and see invoices in a portal with your brand.",{"target":136,"label":137,"note":138},"page:leasing","Equipment on loan or lease","Track machines placed in cafes and their terms.",[],{"en-US":6,"en-GB":6,"de-DE":8,"es-ES":10,"es-419":11,"fr-FR":9,"it-IT":14,"ja-JP":6,"pt-BR":12,"nl-NL":15,"el-GR":6,"fi-FI":6,"et-EE":6,"lv-LV":6,"lt-LT":6,"sk-SK":6,"sl-SI":6,"pt-PT":13},{"how-to-start-a-coffee-roasting-business":142,"coffee-roastery-business-plan":143,"coffee-roastery-startup-costs":144,"roastery-premises-and-planning-permission":145,"register-a-food-business-as-a-coffee-roaster":146,"haccp-plan-for-coffee-roasters":147,"insurance-for-coffee-roasters":148,"business-structure-for-a-roastery":149,"how-to-price-wholesale-coffee":55,"retail-coffee-pricing":150,"gross-margin-per-kg":151,"roastery-cash-flow":152,"staffing-a-roastery":153,"roastery-production-planning":154,"batch-scheduling-for-roasters":155,"roast-loss-and-shrinkage":156,"roastery-stock-control":157,"choosing-a-coffee-roaster":158,"gas-vs-electric-coffee-roasters":159,"new-vs-used-coffee-roaster":160,"buying-a-used-coffee-roaster-checklist":161,"importing-a-coffee-roaster":162,"afterburners-and-roaster-emissions":163,"roastery-extraction-and-ventilation":164,"commercial-coffee-grinders-for-roasteries":165,"coffee-packing-lines-and-heat-sealers":166,"coffee-roaster-maintenance-schedule":167,"leasing-vs-buying-roastery-equipment":168,"how-to-buy-green-coffee":169,"green-coffee-importers-vs-direct-trade":170,"importing-green-coffee-into-the-uk":171,"green-coffee-contracts-and-incoterms":172,"green-coffee-samples-and-sample-roasting":173,"grading-and-cupping-green-coffee":174,"green-coffee-moisture-and-density":175,"storing-green-coffee":176,"green-coffee-landed-cost":177,"selling-wholesale-coffee-to-cafes":6,"cafe-wholesale-account-terms":39,"coffee-subscription-business":178,"selling-coffee-online":179,"selling-coffee-at-markets-and-events":180,"private-label-coffee":181,"b2b-coffee-pricing-tiers":47,"coffee-labelling-uk":182,"allergens-for-coffee-roasters":183,"vat-on-coffee":184,"coffee-traceability":185,"food-safety-records-for-roasters":186,"roast-profiling-for-consistency":187,"coffee-roastery-qc-programme":188,"production-cupping-protocol":189,"development-time-and-roast-logging":190,"coffee-roasting-software-buyers-guide":191,"when-to-buy-a-second-roaster":192,"contract-roasting":193,"hiring-a-head-roaster":194,"multi-site-roastery":195},"how-to-start-a-coffee-roasting-business","coffee-roastery-business-plan","coffee-roastery-startup-costs","roastery-premises-and-planning-permission","register-a-food-business-as-a-coffee-roaster","haccp-plan-for-coffee-roasters","insurance-for-coffee-roasters","business-structure-for-a-roastery","retail-coffee-pricing","gross-margin-per-kg","roastery-cash-flow","staffing-a-roastery","roastery-production-planning","batch-scheduling-for-roasters","roast-loss-and-shrinkage","roastery-stock-control","choosing-a-coffee-roaster","gas-vs-electric-coffee-roasters","new-vs-used-coffee-roaster","buying-a-used-coffee-roaster-checklist","importing-a-coffee-roaster","afterburners-and-roaster-emissions","roastery-extraction-and-ventilation","commercial-coffee-grinders-for-roasteries","coffee-packing-lines-and-heat-sealers","coffee-roaster-maintenance-schedule","leasing-vs-buying-roastery-equipment","how-to-buy-green-coffee","green-coffee-importers-vs-direct-trade","importing-green-coffee-into-the-uk","green-coffee-contracts-and-incoterms","green-coffee-samples-and-sample-roasting","grading-and-cupping-green-coffee","green-coffee-moisture-and-density","storing-green-coffee","green-coffee-landed-cost","coffee-subscription-business","selling-coffee-online","selling-coffee-at-markets-and-events","private-label-coffee","coffee-labelling-uk","allergens-for-coffee-roasters","vat-on-coffee","coffee-traceability","food-safety-records-for-roasters","roast-profiling-for-consistency","coffee-roastery-qc-programme","production-cupping-protocol","development-time-and-roast-logging","coffee-roasting-software-buyers-guide","when-to-buy-a-second-roaster","contract-roasting","hiring-a-head-roaster","multi-site-roastery","selling-coffee",{"starting":198,"running":199,"equipment":200,"green-coffee":201,"selling":196,"compliance":202,"quality":203,"scaling":204},"starting-a-roastery","running-a-roastery","roasting-equipment","green-coffee-buying","compliance","roasting-quality","scaling-a-roastery",1791626954249]