[{"data":1,"prerenderedAt":180},["ShallowReactive",2],{"guides-en-GB-selling-coffee-at-markets-and-events":3},{"kind":4,"guide":5,"categorySlugs":173},"guide",{"key":6,"slug":6,"slugs":7,"category":15,"order":16,"schema":17,"title":18,"seoTitle":19,"description":20,"excerpt":21,"keywords":22,"published":30,"updated":30,"readingMinutes":31,"cover":32,"related":35,"body":60,"faq":91,"products":98,"sources":107,"paths":116,"slugMap":117,"categorySlug":172},"selling-coffee-at-markets-and-events",{"de-DE":8,"fr-FR":9,"es-ES":10,"es-419":10,"pt-BR":11,"pt-PT":12,"it-IT":13,"nl-NL":14},"kaffee-auf-maerkten-und-events-verkaufen","vendre-du-cafe-sur-les-marches-et-evenements","vender-cafe-en-mercados-y-eventos","vender-cafe-em-feiras-e-eventos","vender-cafe-em-mercados-e-eventos","vendere-caffe-ai-mercati-e-agli-eventi","koffie-verkopen-op-markten-en-evenementen","selling",54,"Article","Selling coffee at markets and events","Selling Coffee at Markets and Events","What roasters need to sell at markets and events: registration, street trading consent, insurance, hygiene, card payments and stock.","Markets put your coffee in front of people who will taste it, buy a bag and subscribe. They also need permissions, a hygiene set-up and a realistic view of the takings.",{"primary":23,"secondary":24,"intent":29},"selling coffee at markets",[25,26,27,28],"farmers market coffee stall","coffee stall licence uk","street trading licence coffee","events coffee roaster","informational","2026-10-09",6,{"figure":33,"kicker":34},"Stall","Markets",[36,44,52],{"key":37,"slug":37,"category":15,"title":38,"excerpt":39,"readingMinutes":40,"updated":30,"cover":41},"selling-coffee-online","Selling coffee online: shop, postage, rules and repeat orders","An online shop is open all night, but every order needs packing, postage and an answer when it is late. What a roaster's shop needs, and the rules that come with selling to consumers at a distance.",7,{"figure":42,"kicker":43},"Online","E-commerce",{"key":45,"slug":45,"category":46,"title":47,"excerpt":48,"readingMinutes":31,"updated":30,"cover":49},"insurance-for-coffee-roasters","starting","Insurance for a coffee roastery: what you need and why","One policy is compulsory as soon as you employ anyone; the rest are what your landlord, lender and wholesale customers will ask for. What each covers, and the roastery-specific questions insurers ask.",{"figure":50,"kicker":51},"£5m","Insurance",{"key":53,"slug":53,"category":54,"title":55,"excerpt":56,"readingMinutes":40,"updated":30,"cover":57},"vat-on-coffee","compliance","VAT on coffee: beans, drinks, equipment and gift packs","Coffee beans are zero-rated in the UK; the same coffee served as a hot drink is standard-rated. Where the line falls for roasters, cafes, gift packs and equipment, and what it means for registration.",{"figure":58,"kicker":59},"0% \u002F 20%","VAT",[61,63,65,74,76,78,80,87,89],{"p":62},"A market stall or event is marketing that pays for itself on a good day. Customers taste, ask questions and leave with a bag; the best ones become online or subscription customers. The value is as much in the contacts as in the takings.",{"h2":64},"Permissions and paperwork",{"checklist":66,"title":73},[67,68,69,70,71,72],"Food business registration for your roastery (and the stall if it is run from a separate base)","Street trading consent or licence where the council requires it; many markets hold this for traders","Public liability insurance, often at a minimum level set by the organiser","Product liability insurance for the coffee you sell","Food hygiene training for anyone serving","Gas safety certificate if you use LPG for brewing; electrical safety for generators","Before your first market",{"h2":75},"Selling drinks as well as bags",{"p":77},"Serving hot drinks turns a stall into a catering operation: handwashing facilities, safe water, waste and allergen information for milks and syrups. It also changes VAT if you are registered: hot drinks are standard-rated while coffee beans are zero-rated. See [VAT on coffee](guide:vat-on-coffee).",{"h2":79},"What to bring",{"ul":81},[82,83,84,85,86],"Bags of your best-selling coffees in one or two sizes, priced in round numbers","A tasting set-up: batch brew or pour-over, cups, a bin","A card reader with a reliable connection, and a float","Signs with prices and the coffee's origin and notes","A way to capture contacts: a sign-up QR code for your shop or newsletter, with consent",{"h2":88},"Is it worth it?",{"p":90},"Count the full cost: pitch fee, travel, staff time, the coffee given away, and a day away from roasting. Then count bags sold and new online customers over the next month. Some markets earn their place through direct sales; others through new subscribers and wholesale leads.",[92,95],{"q":93,"a":94},"Do I need a licence to sell coffee at a market?","You need food business registration. Many councils require street trading consent or a licence; on organised markets the operator often holds this. Check with the organiser and the council.",{"q":96,"a":97},"What insurance do market traders need?","Public liability is usually required by organisers, and product liability is advisable. Check the organiser's minimum cover.",[99,103],{"target":100,"label":101,"note":102},"page:storefront","Card payments and stock in one place","Market sales recorded against the same stock as your shop.",{"target":104,"label":105,"note":106},"page:sales","Event sales reports","See what sold at each event.",[108,112],{"name":109,"title":110,"url":111},"GOV.UK","Street trading licence","https:\u002F\u002Fwww.gov.uk\u002Fstreet-trading-licence",{"name":113,"title":114,"url":115},"Food Standards Agency","Food hygiene for your business","https:\u002F\u002Fwww.food.gov.uk\u002Fbusiness-guidance\u002Ffood-hygiene-for-your-business",{"en-US":6,"en-GB":6,"de-DE":8,"es-ES":10,"es-419":10,"fr-FR":9,"it-IT":13,"ja-JP":6,"pt-BR":11,"nl-NL":14,"el-GR":6,"fi-FI":6,"et-EE":6,"lv-LV":6,"lt-LT":6,"sk-SK":6,"sl-SI":6,"pt-PT":12},{"how-to-start-a-coffee-roasting-business":118,"coffee-roastery-business-plan":119,"coffee-roastery-startup-costs":120,"roastery-premises-and-planning-permission":121,"register-a-food-business-as-a-coffee-roaster":122,"haccp-plan-for-coffee-roasters":123,"insurance-for-coffee-roasters":45,"business-structure-for-a-roastery":124,"how-to-price-wholesale-coffee":125,"retail-coffee-pricing":126,"gross-margin-per-kg":127,"roastery-cash-flow":128,"staffing-a-roastery":129,"roastery-production-planning":130,"batch-scheduling-for-roasters":131,"roast-loss-and-shrinkage":132,"roastery-stock-control":133,"choosing-a-coffee-roaster":134,"gas-vs-electric-coffee-roasters":135,"new-vs-used-coffee-roaster":136,"buying-a-used-coffee-roaster-checklist":137,"importing-a-coffee-roaster":138,"afterburners-and-roaster-emissions":139,"roastery-extraction-and-ventilation":140,"commercial-coffee-grinders-for-roasteries":141,"coffee-packing-lines-and-heat-sealers":142,"coffee-roaster-maintenance-schedule":143,"leasing-vs-buying-roastery-equipment":144,"how-to-buy-green-coffee":145,"green-coffee-importers-vs-direct-trade":146,"importing-green-coffee-into-the-uk":147,"green-coffee-contracts-and-incoterms":148,"green-coffee-samples-and-sample-roasting":149,"grading-and-cupping-green-coffee":150,"green-coffee-moisture-and-density":151,"storing-green-coffee":152,"green-coffee-landed-cost":153,"selling-wholesale-coffee-to-cafes":154,"cafe-wholesale-account-terms":155,"coffee-subscription-business":156,"selling-coffee-online":37,"selling-coffee-at-markets-and-events":6,"private-label-coffee":157,"b2b-coffee-pricing-tiers":158,"coffee-labelling-uk":159,"allergens-for-coffee-roasters":160,"vat-on-coffee":53,"coffee-traceability":161,"food-safety-records-for-roasters":162,"roast-profiling-for-consistency":163,"coffee-roastery-qc-programme":164,"production-cupping-protocol":165,"development-time-and-roast-logging":166,"coffee-roasting-software-buyers-guide":167,"when-to-buy-a-second-roaster":168,"contract-roasting":169,"hiring-a-head-roaster":170,"multi-site-roastery":171},"how-to-start-a-coffee-roasting-business","coffee-roastery-business-plan","coffee-roastery-startup-costs","roastery-premises-and-planning-permission","register-a-food-business-as-a-coffee-roaster","haccp-plan-for-coffee-roasters","business-structure-for-a-roastery","how-to-price-wholesale-coffee","retail-coffee-pricing","gross-margin-per-kg","roastery-cash-flow","staffing-a-roastery","roastery-production-planning","batch-scheduling-for-roasters","roast-loss-and-shrinkage","roastery-stock-control","choosing-a-coffee-roaster","gas-vs-electric-coffee-roasters","new-vs-used-coffee-roaster","buying-a-used-coffee-roaster-checklist","importing-a-coffee-roaster","afterburners-and-roaster-emissions","roastery-extraction-and-ventilation","commercial-coffee-grinders-for-roasteries","coffee-packing-lines-and-heat-sealers","coffee-roaster-maintenance-schedule","leasing-vs-buying-roastery-equipment","how-to-buy-green-coffee","green-coffee-importers-vs-direct-trade","importing-green-coffee-into-the-uk","green-coffee-contracts-and-incoterms","green-coffee-samples-and-sample-roasting","grading-and-cupping-green-coffee","green-coffee-moisture-and-density","storing-green-coffee","green-coffee-landed-cost","selling-wholesale-coffee-to-cafes","cafe-wholesale-account-terms","coffee-subscription-business","private-label-coffee","b2b-coffee-pricing-tiers","coffee-labelling-uk","allergens-for-coffee-roasters","coffee-traceability","food-safety-records-for-roasters","roast-profiling-for-consistency","coffee-roastery-qc-programme","production-cupping-protocol","development-time-and-roast-logging","coffee-roasting-software-buyers-guide","when-to-buy-a-second-roaster","contract-roasting","hiring-a-head-roaster","multi-site-roastery","selling-coffee",{"starting":174,"running":175,"equipment":176,"green-coffee":177,"selling":172,"compliance":54,"quality":178,"scaling":179},"starting-a-roastery","running-a-roastery","roasting-equipment","green-coffee-buying","roasting-quality","scaling-a-roastery",1791626954255]