[{"data":1,"prerenderedAt":192},["ShallowReactive",2],{"guides-en-GB-private-label-coffee":3},{"kind":4,"guide":5,"categorySlugs":185},"guide",{"key":6,"slug":6,"slugs":7,"category":16,"order":17,"schema":18,"title":19,"seoTitle":20,"description":21,"excerpt":22,"keywords":23,"published":31,"updated":31,"readingMinutes":32,"cover":33,"related":36,"body":62,"faq":107,"products":114,"sources":123,"paths":128,"slugMap":129,"categorySlug":184},"private-label-coffee",{"de-DE":8,"fr-FR":9,"es-ES":10,"es-419":11,"pt-BR":12,"pt-PT":13,"it-IT":14,"nl-NL":15},"kaffee-als-eigenmarke-white-label","cafe-en-marque-blanche","cafe-de-marca-blanca","cafe-de-marca-propia-para-terceros","cafe-de-marca-propria-para-terceiros","cafe-de-marca-branca","caffe-a-marchio-privato","koffie-onder-private-label","selling",55,"Article","Private label coffee: roasting for someone else's brand","Private Label Coffee: A Guide for Roasters","How private label (white label) coffee works for roasters: minimums, pricing, labelling responsibility, recipe ownership, contracts, exclusivity and risks.","Roasting under another brand fills spare capacity with predictable volume. It also raises questions about who owns the recipe, who is responsible for the label and what happens if the client leaves.",{"primary":24,"secondary":25,"intent":30},"private label coffee",[26,27,28,29],"white label coffee uk","own brand coffee roaster","private label coffee minimum order","coffee roaster for my brand","commercial investigation","2026-10-09",7,{"figure":34,"kicker":35},"Your brand","Private label",[37,46,53],{"key":38,"slug":38,"category":39,"title":40,"excerpt":41,"readingMinutes":42,"updated":31,"cover":43},"contract-roasting","scaling","Contract roasting: roasting for others, or having others roast for you","Contract roasting fills a roaster's spare hours, and lets a brand sell coffee without a roastery. How the arrangement works from both sides, and what to agree before the first batch.",6,{"figure":44,"kicker":45},"Toll","Contract roasting",{"key":47,"slug":47,"category":16,"title":48,"excerpt":49,"readingMinutes":42,"updated":31,"cover":50},"b2b-coffee-pricing-tiers","B2B coffee pricing tiers that protect your margin","Volume discounts are fair: bigger accounts cost less to serve per kilo. But tiers built on guesswork give away margin. Build each band from your cost to serve.",{"figure":51,"kicker":52},"Tiers","B2B pricing",{"key":54,"slug":54,"category":55,"title":56,"excerpt":57,"readingMinutes":58,"updated":31,"cover":59},"coffee-labelling-uk","compliance","Coffee labelling in the UK: what must be on the bag","A bag of plain roasted coffee needs fewer mandatory items than most foods, but the ones it needs are strictly defined. The list, the font sizes, the weight rules and the exemptions.",9,{"figure":60,"kicker":61},"Label","Labelling",[63,65,67,85,87,89,91,103,105],{"p":64},"Private label (also called white label) means roasting and packing coffee that a client sells under its own brand: a cafe chain, a deli, a hotel group, an online brand. For the roaster it is volume without the marketing cost. For the client it is a coffee range without a roastery.",{"h2":66},"Models",{"table":68},{"head":69,"rows":72},[70,71],"Model","What you supply",[73,76,79,82],[74,75],"Stock coffee, client's label","One of your existing coffees, packed in the client's bag or with their label",[77,78],"Bespoke blend","A recipe developed for the client, roasted to their specification",[80,81],"Fully managed","Green sourcing, roasting, packing, labels and fulfilment to their customers",[83,84],"Toll roasting","Roasting the client's own green coffee for a fee. See [contract roasting](guide:contract-roasting).",{"h2":86},"Who is responsible for the label",{"p":88},"Under UK food information law, the business under whose name the food is marketed is responsible for the food information on it, and its name and UK address appear on the label. In practice that is usually your client. Agree in writing who drafts the label, who checks it against the rules and who carries the cost of a reprint. Your lot code or batch reference should still appear so you can trace any batch. See [coffee labelling](guide:coffee-labelling-uk).",{"h2":90},"The agreement",{"checklist":92,"title":102},[93,94,95,96,97,98,99,100,101],"Product specification: green components or flexibility, roast degree, grind, bag size","Minimum order quantity per run and per year","Price per kg and how it changes with green prices","Packaging: who supplies printed bags and who holds stock","Who owns the recipe and any brand assets","Exclusivity, if any, and in which market","Quality approval, retained samples and complaints","Payment terms and credit limit","Notice period and what happens to unused packaging","Put in writing",{"h2":104},"Pricing",{"p":106},"Price from your cost per kg plus a margin that reflects the work: development, approvals, packaging handling and smaller runs. Bespoke blends and frequent small runs deserve a higher price than stock coffee in volume. See [B2B pricing tiers](guide:b2b-coffee-pricing-tiers).",[108,111],{"q":109,"a":110},"What is the minimum order for private label coffee?","It is set by the roaster. Many set a minimum per run to make changeovers and packaging handling worthwhile, and a minimum annual volume for bespoke blends.",{"q":112,"a":113},"Whose name goes on a private label coffee?","Usually the brand owner's name and UK address, as the business marketing the food. Agree label responsibility in the contract.",[115,119],{"target":116,"label":117,"note":118},"page:sales","Private label customers and runs","Specifications, prices and orders per client.",{"target":120,"label":121,"note":122},"page:roasting","Client runs in the roast plan","Bespoke blends scheduled with your own production.",[124],{"name":125,"title":126,"url":127},"Food Standards Agency","Packaging and labelling","https:\u002F\u002Fwww.food.gov.uk\u002Fbusiness-guidance\u002Fpackaging-and-labelling",{"en-US":6,"en-GB":6,"de-DE":8,"es-ES":10,"es-419":11,"fr-FR":9,"it-IT":14,"ja-JP":6,"pt-BR":12,"nl-NL":15,"el-GR":6,"fi-FI":6,"et-EE":6,"lv-LV":6,"lt-LT":6,"sk-SK":6,"sl-SI":6,"pt-PT":13},{"how-to-start-a-coffee-roasting-business":130,"coffee-roastery-business-plan":131,"coffee-roastery-startup-costs":132,"roastery-premises-and-planning-permission":133,"register-a-food-business-as-a-coffee-roaster":134,"haccp-plan-for-coffee-roasters":135,"insurance-for-coffee-roasters":136,"business-structure-for-a-roastery":137,"how-to-price-wholesale-coffee":138,"retail-coffee-pricing":139,"gross-margin-per-kg":140,"roastery-cash-flow":141,"staffing-a-roastery":142,"roastery-production-planning":143,"batch-scheduling-for-roasters":144,"roast-loss-and-shrinkage":145,"roastery-stock-control":146,"choosing-a-coffee-roaster":147,"gas-vs-electric-coffee-roasters":148,"new-vs-used-coffee-roaster":149,"buying-a-used-coffee-roaster-checklist":150,"importing-a-coffee-roaster":151,"afterburners-and-roaster-emissions":152,"roastery-extraction-and-ventilation":153,"commercial-coffee-grinders-for-roasteries":154,"coffee-packing-lines-and-heat-sealers":155,"coffee-roaster-maintenance-schedule":156,"leasing-vs-buying-roastery-equipment":157,"how-to-buy-green-coffee":158,"green-coffee-importers-vs-direct-trade":159,"importing-green-coffee-into-the-uk":160,"green-coffee-contracts-and-incoterms":161,"green-coffee-samples-and-sample-roasting":162,"grading-and-cupping-green-coffee":163,"green-coffee-moisture-and-density":164,"storing-green-coffee":165,"green-coffee-landed-cost":166,"selling-wholesale-coffee-to-cafes":167,"cafe-wholesale-account-terms":168,"coffee-subscription-business":169,"selling-coffee-online":170,"selling-coffee-at-markets-and-events":171,"private-label-coffee":6,"b2b-coffee-pricing-tiers":47,"coffee-labelling-uk":54,"allergens-for-coffee-roasters":172,"vat-on-coffee":173,"coffee-traceability":174,"food-safety-records-for-roasters":175,"roast-profiling-for-consistency":176,"coffee-roastery-qc-programme":177,"production-cupping-protocol":178,"development-time-and-roast-logging":179,"coffee-roasting-software-buyers-guide":180,"when-to-buy-a-second-roaster":181,"contract-roasting":38,"hiring-a-head-roaster":182,"multi-site-roastery":183},"how-to-start-a-coffee-roasting-business","coffee-roastery-business-plan","coffee-roastery-startup-costs","roastery-premises-and-planning-permission","register-a-food-business-as-a-coffee-roaster","haccp-plan-for-coffee-roasters","insurance-for-coffee-roasters","business-structure-for-a-roastery","how-to-price-wholesale-coffee","retail-coffee-pricing","gross-margin-per-kg","roastery-cash-flow","staffing-a-roastery","roastery-production-planning","batch-scheduling-for-roasters","roast-loss-and-shrinkage","roastery-stock-control","choosing-a-coffee-roaster","gas-vs-electric-coffee-roasters","new-vs-used-coffee-roaster","buying-a-used-coffee-roaster-checklist","importing-a-coffee-roaster","afterburners-and-roaster-emissions","roastery-extraction-and-ventilation","commercial-coffee-grinders-for-roasteries","coffee-packing-lines-and-heat-sealers","coffee-roaster-maintenance-schedule","leasing-vs-buying-roastery-equipment","how-to-buy-green-coffee","green-coffee-importers-vs-direct-trade","importing-green-coffee-into-the-uk","green-coffee-contracts-and-incoterms","green-coffee-samples-and-sample-roasting","grading-and-cupping-green-coffee","green-coffee-moisture-and-density","storing-green-coffee","green-coffee-landed-cost","selling-wholesale-coffee-to-cafes","cafe-wholesale-account-terms","coffee-subscription-business","selling-coffee-online","selling-coffee-at-markets-and-events","allergens-for-coffee-roasters","vat-on-coffee","coffee-traceability","food-safety-records-for-roasters","roast-profiling-for-consistency","coffee-roastery-qc-programme","production-cupping-protocol","development-time-and-roast-logging","coffee-roasting-software-buyers-guide","when-to-buy-a-second-roaster","hiring-a-head-roaster","multi-site-roastery","selling-coffee",{"starting":186,"running":187,"equipment":188,"green-coffee":189,"selling":184,"compliance":55,"quality":190,"scaling":191},"starting-a-roastery","running-a-roastery","roasting-equipment","green-coffee-buying","roasting-quality","scaling-a-roastery",1791626954256]